Hello, I’m Fenja.
GROUNDED IN STRATEGY · DRIVEN BY DATA · PASSIONATE ABOUT LUXURY
My Curriculum Vitae
I’m pursuing a dual master’s degree at Hult International Business School in Boston: an M.Sc. in International Business (graduated with distinction; Dean’s List nominee) and an M.Sc. in Business Analytics (expected April 2026). I previously earned a B.A. in Media Management and Digital Marketing, graduating with distinction and first in my cohort, with a thesis exploring how the metaverse is reshaping the luxury industry.
Having lived and studied in Boston, London, New York, Munich, Hamburg, and Düsseldorf, I combine a global perspective with a deep curiosity for how data, creativity, and strategy intersect. My professional experience at BMW Group, Accenture’s Zielpuls, Havas, and mStudio strengthened my expertise in market analysis, brand strategy, and digital performance. This is a foundation I continue to build on as I strive to work in luxury and consulting.
H-1B Power BI Dashboard
A Power BI dashboard using 2024 U.S. government H-1B data.
Shows applicants by state, total applicants, and the median prevailing wage.
Purpose: a clear overview to support U.S. job search as a future STEM OPT graduate.
Project Portfolio
AURA
A Business Challenge project of my Master’s in International Business.
The task: using AI, low-code, and strategic foresight to create an MVP with impact.
My team developed “AURA”, an in-ear assistant concept for hotel staff.
Loro Piana x Patagonia
Collaboration pitch merging a luxury and a non-luxury brand (Loro Piana × Patagonia). Delivered strategy: “Vestige” executive-wear capsule, curated NYC launch, KPIs, six-month timeline, and $2.6M budget. Goal: Creating a distinctive, high-impact market presence.
ABOUT ME
I’m an aspiring consultant building my career at the nexus of luxury and analytics. With a dual MSc (International Business/ Business Analytics) and experience at BMW Group, Accenture’s Zielpuls, Havas, and mStudio, I pair creative thinking with data analytics to develop clear and actionable recommendations.
Contact
Get in Touch!